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The Analogue World

Perhaps the simplest explanation for what many people are beginning to call a return to analog” is the need for a reprieve, however brief, from the digital world’s all-pervasive reach. People are fighting against the claustrophobia of abundance,” said Will Page, an economist and author of the book Tarzan Economics: Eight Principles for Pivoting Through Disruption.

https://www.vox.com/future-perfect/371558/analog-tech-digital-saturation-social-media

I dreamed of a device that would let me have information at my finger tips. A keyboard where I could type in a request and the answers would appear on my screen. That was the internet. 

It was great in the early days. You could ask for information and get it. Then we reached search engine manipulation - I remember my Dad saying that the search results didn’t reflect the question. I think Google tightened up on those playing the search engine. 

Then came commercialisation and things went to pot. Paying ads were prioritised. Websites with authority weee prioritised. Still search results were skewed. 

Increasingly I use AI to search. It’s not perfect but it does the legwork for me. 

I’ve stepped away from the corporate world. That may be an age/menopause thing. It could be since our move to Derbyshire. There’s an urge to live a different kind of life. To be outside more. To be with the animals. To do farming things. To return to a more analogue world. 

I love tech. But I think we’ve lost balance. We have to remember our humanity.

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